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The Harvard Business Review posted a blog entry in which the author says

“(T)he cold call is not only alive, it’s kicking. And it should be utilized by every B2B sales force.”

For the entire article, click on Cold Call Tactics That Increase Sales


Alex Lawrence, Partner and Chief Evangelist at Funding Universe, has accepted an invitation to be an advisor to Launch Sales and Marketing. Mr. Lawrence brings extensive experience in starting, growing and selling large scale, high growth businesses to Launch’s panel. He has successfully exited three previous ventures (technology, franchise and multi-state chain). Earlier this year, TechCrunch predicted Twitter would purchase TwitJump, since then, Funding Universe subsequently purchased TwitJump. Mr. Lawrence started TwitJump to help businesses build their brand using Twitter.

Mr. Lawrence’s expertise on growing businesses was an natural match for Launch, who focuses on increasing sales technology companies’ pipelines through setting qualified appointments. Sales professionals generally spend 80% of their time finding leads. Launch’s reduces that time so companies’ sales teams can focus more time on closing. Some of Launch’s current client list includes MarketStar, ZenPrint, DirectPointe, and In its first year of business, Launch experienced 500% growth in revenue, during what economists call a recessionary year

“We are honored to have Alex as an advisor to Launch,” said Brandt Page, CEO of Launch. “His insights have already had a significant impact on our growth so far. It seemed every time we had a strategy to expand, be that through social media or working with local and national business leaders, Alex was one step ahead of us showing us how it was done. It was a natural fit for us. When he accepted the invitation to be an advisor, I could not have been happier.”

Launch is not the only company that taps into Mr. Lawrence’s knowledge. Mr. Lawrence teaches a class on Entrepreneurship at his Alma Mater and also writes a column on entrepreneurship for one of the largest newspapers in the State. He maintains a healthy blog following at and on Twitter @AlexanderLaw. In the past, Alex has served on the board of several local and national entrepreneurial organizations.

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Launch Sales and Marketing

B2B phone based lead generation/qualification and appointment setting sales for technology based companies.